Google keeps telling you what to do. Here's our take.

Short, honest breakdowns of the recommendations Google pushes on every account, and what we actually do instead for +50 ecommerce brands.

Why I tell some brands to spend less on Google.

There's no universal 'right' Google Ads setup.

The problems I find in almost every Google Ads account.

The biggest Google Ads myth: that it's only bottom funnel.

How we made $5.5M with Google Ads — ROAS 16.

The full setup breakdown. Steal the structure we used for one of our e-commerce brands.

More on how we work.

Why we've made the choices we have, in our own words.

Should you bid on your own brand name?

Why we only work with Google Ads. Nothing else.

Why we only work with e-commerce brands.

How we work with every account.

The same three fundamentals, whether a brand spends €5k or €500k a month.

1

Tracking before spend

We fix the data first. Server-side tracking, clean conversions, real numbers. Because scaling on bad data just means losing money faster.

2

Structure that scales

Campaigns built around your margins and product economics, not around whatever Google's interface suggests this month.

3

Growth you can predict

Biweekly video reports on what we changed, why, and what happens next. You always know where your budget is going.