Hundlands
How a structured Google Ads setup helped drive a 76% increase in total sales
- +76% total store sales year over year (Aug to Sep)
- +39% Google Ads ROAS while scaling spend more than 6x
Performance optimized
How a structured Google Ads approach activated six European markets in six months
We took over the Google Ads account in November 2025. Sweden was the main driver of sales. Other markets were active but losing potential. The opportunity was not to build from scratch. It was to bring structure to what was already there and unlock the markets that were underperforming.
Starting point
Sweden was the main driver. Other markets were losing potential.
Sweden was converting and demand was real. Across the other markets, budget was being spent without a clear structure: mixed campaign intent, unreliable tracking, and no consistent logic for how to allocate spend.
The first step was not to scale. It was to understand what was working, fix the foundation, and build outward.
What we changed
Six months. One framework. Applied market by market.
- 1
Nov 2025 · Account takeover, Sweden
Tracking rebuilt. Campaigns restructured by intent. Feed optimised. Sweden stabilised as the reference model for all other markets. - 2
Nov to Dec 2025 · Netherlands and Norway activated
Existing campaigns restructured using the same framework. Netherlands responded quickly, scaling faster than expected and becoming the leading revenue market. - 3
Jan 2026 · Finland and Denmark activated
Structural approach applied with local adjustments for language and search behaviour. Both markets reached profitability quickly. - 4
Feb 2026 · Belgium activated
Final market brought to the same standard. Profitable early on and continuing to accumulate data.
Google Ads results · Feb to Apr 2026 vs prev period
Six profitable markets and a record quarter for profit on ad spend.
Worth noting: November and December are peak season. Growing 32% on top of that in quieter months makes the result more significant than the number alone suggests.
+32%
Revenue growth
+21%
Orders growth
2.06x
POAS (Q1 2026, record)
Market performance, Q1 2026
All six markets profitable. Budgets were increased only where performance justified it.
| Netherlands | 5.22x ROAS | Top market |
| Denmark | 5.70x ROAS | |
| Norway | 4.92x ROAS | |
| Belgium | 4.48x ROAS | Scaling |
| Finland | 3.48x ROAS | |
| Sweden | 3.44x ROAS | Reference |
Channel overview · April 2026
Data source: Reaktion. Period 1 April to 30 April 2026. SEK incl. VAT.
| Channel | Revenue | ROAS | POAS |
|---|---|---|---|
| Paid Google | 881,077 kr | 4.21x | 2.18x |
| Paid social | 802,291 kr | 2.43x | 1.30x |
Takeaway
The markets were already there. Structure is what made them perform.
The biggest change over six months was not launching new countries. It was applying a consistent, replicable structure to markets that were already in the account but not properly set up: tracking, segmentation, feed quality and budget logic, applied consistently across six countries.
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Testimonials
"Thyssen Ads stands out for their professionalism and commitment. From day one, we felt confident that our business was in the right hands."
Anders Becker
CEO, Becker.dk
"Highly recommended. We've worked with multiple marketing agencies, but Thyssen Ads is the first to deliver truly measurable results. Their communication is sharp, their execution is consistent, and their focus on performance is clear in everything they do. What sets them apart is their tracking-first approach. Even with a limited budget, they've helped us unlock growth we didn't think was possible."
Annette Holst
Founder, Oh Yes
"I came across Thyssen Ads through Jacob's early ambition and bold vision. What impressed me most was how quickly that vision translated into execution. The team operates with a rare level of energy, precision, and commitment."
Jesper "Kasi" Nielsen
Co-founder of Pandora CWE