Hundlands
How a structured Google Ads setup helped drive a 76% increase in total sales
- +76% total store sales year over year (Aug to Sep)
- +39% Google Ads ROAS while scaling spend more than 6x
Performance optimized
How Becker.dk stopped treating 800,000 products equally and turned Google Ads into a profit engine
Becker.dk had over 800,000 products active in Google Ads. The problem was not traffic and it was not demand. The problem was staying profitable when every product competes for the same budget. Spend leaked across low performers while high-margin, best-selling products were not pushed hard enough.
- Client
- Becker.dk
- Industry
- Auto parts (e-commerce)
- Market
- Denmark
Starting point
Budget spread equally across high and low performers.
Budget was spread across high and low performers with no clear prioritisation and little control over where money actually went.
Revenue existed, but the account lacked control over what was being scaled.
What we changed
Structure, prioritisation, and search relevance.
- 1
Product prioritisation at scale
We structured 800,000+ products by profitability, demand and performance, so budget pushed best-selling SKUs and stopped funding products that could not win. - 2
Search-driven feed optimisation
People don't search 'brake disc', they search 'brake disc BMW 3 series 2018'. We expanded titles with brand and model compatibility so products matched real search behaviour. - 3
SKAG-based search structure
We rebuilt search using single keyword ad groups, moving from broad targeting and generic ads to precise targeting with high relevance and full control.
Google Ads results
From €100K/month to €400K+/month, profitably.
Google Ads revenue / month
4xBefore
€100K
After
€400K+
ROAS
+56%Before
6.0
After
9.35
Controlled
Budget allocation
Structured
Product efficiency
High
Search relevance
Business outcomes
- · Google Ads became a primary revenue driver
- · Revenue scaled without losing profitability
- · Budget allocation became controlled and intentional
- · Scaling became predictable
Takeaway
Large catalogues fail when everything is treated the same.
Most large catalogues don't fail on Google Ads because of product count. They fail because everything is treated the same. With prioritisation and structure, Google Ads became Becker's largest revenue channel.
More Case Studies.
Unsolved
How a structured Google Ads approach activated six European markets in six months
- Revenue up 32% in post-peak season
- Turned 6 markets into profitable channels
Scanfarma
How we helped Scanfarma achieve +200% growth in 14 months
- +200% revenue growth in 14 months
- Boosted revenue by 235% with Google Ads
Accent
How Accent Clothing recovered up to 51% of misallocated Google Ads spend and increased ROAS from 1.95 to 8.37 in 5 months
- Recovered up to 51% of misallocated ad spend
- Increased ROAS from 1.95 to 8.37 in 5 months
Testimonials
"Thyssen Ads stands out for their professionalism and commitment. From day one, we felt confident that our business was in the right hands."
Anders Becker
CEO, Becker.dk
"Highly recommended. We've worked with multiple marketing agencies, but Thyssen Ads is the first to deliver truly measurable results. Their communication is sharp, their execution is consistent, and their focus on performance is clear in everything they do. What sets them apart is their tracking-first approach. Even with a limited budget, they've helped us unlock growth we didn't think was possible."
Annette Holst
Founder, Oh Yes
"I came across Thyssen Ads through Jacob's early ambition and bold vision. What impressed me most was how quickly that vision translated into execution. The team operates with a rare level of energy, precision, and commitment."
Jesper "Kasi" Nielsen
Co-founder of Pandora CWE