A smarter way to run Google Shopping.
Unlock up to 25% more efficient Shopping performance with Thyssen CSS.
Most brands try to scale Shopping by increasing budgets.
Few realize performance often depends on how efficiently their bids enter the auction.
That's exactly what CSS influences.
What is a CSS.
What most advertisers don't realize about Google Shopping
A Comparison Shopping Service (CSS) is the infrastructure through which your Shopping ads enter Google's auction in Europe.
Every advertiser already uses one.
Most just use Google's default CSS without realizing alternatives exist.
Switching CSS does not change:
- Your campaigns
- Your data
- Your tracking
- Your feed
- Your learning phase
It only changes how efficiently your budget competes.
How Google Shopping actually works.
Think about Google Shopping like this:
Where customers discover products.
Where your feed lives.
What you invest to generate sales.
How efficiently your bids compete.
Most agencies optimize campaigns.
Very few optimize infrastructure.
That's where hidden performance gains usually exist.
Google CSS vs Thyssen CSS.
- Default setup
- Standard auction efficiency
- No performance support
- Google retains efficiency margin
- Full bid efficiency
- Up to 25% stronger auction participation
- Up to 3% extra traffic
- Performance-focused support
Actual results depend on account structure and competition.
Where most brands actually lose performance.
Most brands focus on:
- · Increasing budgets
- · Testing creatives
- · Changing bids
But performance is often lost in:
- · Feed structure and quality
- · Tracking accuracy
- · Auction infrastructure (CSS)
Performance is rarely just about spending more.
Most of the time it's about fixing structural inefficiencies.
CSS is one of them.
Benefits: Three practical advantages.
Up to 25% CPC efficiency improvement
CSS does not change how much you bid. It changes how efficiently your bid competes.
With Google CSS: part of the bid efficiency stays with Google.
With Thyssen CSS: your full bid participates in the auction. Same bid. Stronger position.
Up to 3% additional free Shopping traffic
Google Shopping includes additional CSS traffic.
Most CSS providers monetize this traffic.
We send it directly to our clients.
More clicks. No additional cost.
Performance-focused CSS support
Most CSS providers only provide infrastructure.
We focus on performance.
We help identify: feed opportunities, structure improvements, tracking gaps, efficiency improvements.
Because CSS alone does not scale accounts. Execution does.
Estimate your CSS impact.
Instead of generic claims, we built a simple CSS impact calculator.
Enter:
- · Monthly Shopping spend
- · Average CPC
- · CTR
And see estimated:
- · Efficiency impact
- · Additional traffic
- · Potential value
Simple inputs. Clear numbers. Realistic assumptions.
We don't treat performance like marketing. We treat it like infrastructure.
We focus on the details most agencies ignore:
- Feed optimization
- Tracking accuracy
- Campaign structure
- Auction positioning
- Data interpretation
- Execution discipline
Many times we complicate simple things.
Our approach is usually the opposite:
- Fix fundamentals.
- Remove inefficiencies.
- Scale what works.
Nothing changes. Except efficiency.
Switching CSS is a backend change. Your campaigns continue exactly the same:
Your campaigns stay the same.
Your setup gets more efficient.
Simple migration process.
Review
We review your Merchant Center setup.
Switch
We handle the CSS migration.
Continue
Campaigns continue normally. Most migrations are fast and seamless.
Who this is for.
Thyssen CSS is built for performance-focused brands.
We do not onboard everyone. If we don't see increased performance potential, we will tell you.
Simple pricing.
- No setup fee
- Migration handled by our team
- Performance-focused support
Why we built Thyssen CSS.
Because most CSS providers are infrastructure companies. We are performance operators. We built Thyssen CSS to support real campaign performance, not just provide access.
Unlock more efficient Google Shopping performance
Switch CSS. Improve efficiency. Keep everything else unchanged.