Hundlands
How a structured Google Ads setup helped drive a 76% increase in total sales
- +76% total store sales vs. same period last year
- +39% Google Ads ROAS while scaling spend 6x
Google Partner · Google Ads only · 40+ markets
100% Google Ads.
Nothing else.
A specialist team that only builds and scales Google Ads for e-commerce brands. Clean tracking, structured accounts, profit-led bidding, our own CSS. The fundamentals most accounts miss.
4.5/5 on TrustpilotTrusted by Flatpay, Boxbollen, Becker.dk, Unsolved
Brands we partner with:
Across Europe and international markets
Our Case Studies
Unsolved
How a structured Google Ads approach activated six European markets in six months
- Revenue up 32% in post-peak season
- Turned 6 markets into profitable channels
- Scaled to €800K monthly revenue across 6 markets
Scanfarma
How we helped Scanfarma achieve +200% growth in 14 months
- +200% revenue growth in 14 months
- 5–10% stable month-on-month growth
Becker
How Becker.dk stopped treating 800,000 products equally and turned Google Ads into a profit engine
- Scaled Google Ads revenue from €100K to €400K+/month
- Increased ROAS from 6.0 to 9.35 (+56%)
Accent
How Accent Clothing recovered up to 51% of misallocated Google Ads spend and increased ROAS from 1.95 to 8.37 in 5 months
- Recovered up to 51% of misallocated ad spend
- Increased ROAS from 1.95 to 8.37 in 5 months
40+
Countries advertised in
€105M+
Revenue generated
€20M+
Spent on ads
7
Google Ads specialists
Why most Google Ads accounts stop scaling.
Brand is carrying everything
Brand campaigns perform. Everything else struggles to stay profitable.
Scaling instability
Performance drops when budgets increase because the structure isn't built for scale.
No clear structure
Too many campaign types without clear strategic roles. Things get complicated that should stay simple.
How we build Google Ads accounts.
The same structure on every account, because it works.
Brand and non-brand, always separated
Brand never hides what the rest of the account is really doing.
One job per campaign
Every campaign has a clear role, a clear target and enough data to learn.
Shopping first, feed segmented
Products split by margin, price and performance index, so budget follows profit.
Bidding to profit, not just ROAS
Where margins are available we optimise to profit after ad spend (POAS).
Measurement as infrastructure
Server-side tracking and a dedicated tracking specialist before we scale anything.
Our own CSS
Up to 20% more efficient Shopping CPCs with no changes to your campaigns or feed.
What e-commerce founders say about working with us.
Unfiltered reviews from the people who sign the invoices.
Founder-led
Built by someone who runs ads with his own money.
Jacob Thyssen founded Thyssen Ads in 2022 and still leads strategy on the accounts. He also co-owns an e-commerce brand where he invests his own budget into Google Ads every month. That changes how you look at a dashboard.
- €105M+ revenue generated for clients across 40+ countries
- From 1 to 7 specialists, 400% agency growth in the last year
- Results, structure, transparency – the three things every client is promised in writing
Most accounts don't need more campaigns. They need the fundamentals done properly, then the discipline to scale them.
Our infrastructure.
Our own CSS and measurement as infrastructure – the fundamentals most accounts miss.
We run our own CSS.
Through Thyssen CSS, your bids compete more efficiently in Google's auction, with up to 20% more efficient CPC and up to 3% additional free Shopping traffic, and no campaign, feed, or tracking changes required.
+20%
More efficient CPC
+3%
Additional free traffic
Great Google Ads starts with great tracking.
Without solid measurement, even the best campaigns can't perform. We treat measurement as core infrastructure, not an afterthought, with a dedicated technical specialist handling all of our tracking setups.
Frequently asked questions.
E-commerce brands in Europe, the UK, the Nordics, the UAE and Australia that are already selling and want Google Ads to become a profitable growth channel. Typically brands doing €50K+ per month.
Not seeing the growth you expected from Google Ads?
Maybe budgets don't scale. Maybe results fluctuate. Maybe you're not sure what's actually limiting performance.
Let's take a look together and see what your account actually needs to grow.
