Performance optimized

How Accent Clothing recovered up to 51% of misallocated Google Ads spend and increased ROAS from 1.95 to 8.37 in 5 months

Accent Clothing came to us with unstable and inefficient Google Ads performance. They were heavily reliant on Performance Max and campaigns structured by brand, which meant performance was judged at brand level instead of product level. Strong products were hidden inside weak brands, and weak products drained budget inside strong brands.

Client: Accent Clothing
Industry: Fashion (luxury, multi-brand)
Market: United Kingdom

Starting point

Brand-level reporting was hiding the truth.

Budget allocation was misleading. Some brands looked profitable only because a few strong products carried them. Others looked unprofitable despite having winning products.

Winning products were underfunded and losing products were overfunded.

What we changed

Product-level thinking, competitive positioning, margin-based scaling.

1
Product-level prioritisation
We moved away from brand structure and focused on individual product performance, profit margins and competitive pricing. Campaigns were built around top-performing SKUs across multiple brands rather than entire brands.
2
Competitive positioning as a filter
In UK fashion, if you're not competitive you don't scale. We analysed pricing against competitors, identified where Accent could win, and focused spend only on those products.
3
Margin-based scaling and dynamic control
Using tools like PriceShape and data-driven processes, we scaled products with strong margins, reduced exposure where competitors were cheaper, and kept spend aligned with real-time competitiveness.

Google Ads results · 5 months

ROAS lifted from 1.95 to 8.37 in five months.

ROAS

+329%

Before

1.95

After

8.37

51%

Misallocated spend recovered

5 mo

To turn the channel around

Scalable

Profitable channel

Business outcomes

· Massive revenue growth in just 5 months
· Google Ads became a profitable, scalable channel
· Stronger positioning in a highly competitive UK fashion market
· Budget fully aligned with profitability and competitiveness

Takeaway

Stop letting Google decide what to scale.

Most multi-brand accounts fail on Google Ads not from lack of products or demand, but because they rely on brand-level thinking, ignore pricing competitiveness, and let Google decide what to scale. Controlling what deserves budget is what drove the result.

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Testimonials

"Thyssen Ads stands out for their professionalism and commitment. From day one, we felt confident that our business was in the right hands."

Anders Becker

CEO, Becker.dk

"Highly recommended. We've worked with multiple marketing agencies, but Thyssen Ads is the first to deliver truly measurable results. Their communication is sharp, their execution is consistent, and their focus on performance is clear in everything they do. What sets them apart is their tracking-first approach. Even with a limited budget, they've helped us unlock growth we didn't think was possible."

Annette Holst

Founder, Oh Yes

"I came across Thyssen Ads through Jacob's early ambition and bold vision. What impressed me most was how quickly that vision translated into execution. The team operates with a rare level of energy, precision, and commitment."

Jesper "Kasi" Nielsen

Co-founder of Pandora CWE