Google Ads guides
Jacob Thyssen ·
POAS vs ROAS in Google Ads: Which Should E-commerce Brands Bid To?
POAS vs ROAS explained for e-commerce. Learn how profit on ad spend differs from ROAS, how to calculate it, and when to bid to profit in Google Ads.
Read guideJacob Thyssen ·
How to Choose a Google Ads Agency for E-commerce: A Nordic and European Guide
How to choose a Google Ads agency for e-commerce in Scandinavia and Europe: 9 criteria, questions to ask, red flags, and what a specialist agency should deliver.
Read guideJacob Thyssen ·
Google Ads Account Structure for E-commerce: Search, Shopping, PMax, Brand vs Non-brand
The Google Ads account structure we use for e-commerce: brand vs non-brand, Shopping segmented by margin, Performance Max roles and Search. A step-by-step guide.
Read guideJacob Thyssen ·
Google Ads for Supplement & Fitness Brands: Policy, Shopping and Scaling
How to run Google Ads for supplement and fitness e-commerce brands: navigating healthcare policy, avoiding Merchant Center disapprovals, Shopping strategy and scaling.
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