More profit from Google Ads.Run by AI – Trained on €105M in revenue
Octopus is our own AI that works inside your Google Ads account 24/7. It finds what's leaking, fixes what's holding you back, and scales what works. Enter your store and see how Octopus can improve your profitability.
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Built by the team behind Thyssen Ads
One brain. Many arms.
Octopus is our in-house AI system, named for exactly this reason: many arms, one brain, working across every part of the account at once. It was built by our own developers, on our own Google Ads knowledge. It's not a generic AI wrapper bought off the shelf.
Specialist-level work. Without the specialist limits.
Works 24/7
Octopus reads the account every day and never misses a change. No holidays, no busy weeks, no accounts left waiting.
Sees everything at once
Every campaign, search term, keyword, asset and conversion action, analysed together. More data than any person can review by hand.
A fraction of the cost
The work of a Google Ads specialist, delivered by AI, at a much lower price than a specialist or a traditional agency.
Built on our playbook, not generic AI.
Built on 200+ internal documents and more than €105M in Google Ads revenue we've managed.
Generic AI defaults to Google's own 'best practice', which usually means more control, and more spend, for Google. Not more profit for you.
Octopus recommends what we know works, because it's built on what has actually worked.
It's not a third-party tool bolted on. It's our own system, built on our own results.
The Client Brain. It learns your account.
- We feed Octopus your targets: profit goals, new-customer goals, country priorities. Everything that defines success for you.
- It learns, account by account, what's actually working and what isn't.
- The longer Octopus works on your account, the more it learns, and the sharper the recommendations get.
How it works.
- Step 1
Read
Octopus connects to Google Ads and reads your account live. Every figure is checked against Google's own totals.
- Step 2
Audit
35 checks across 8 areas find leaks and problems, ranked by risk.
- Step 3
Plan
Octopus builds the plan: new campaigns, keywords, negatives and bid changes, each with a clear reason.
- Step 4
Approve
Approve or reject each change, or approve everything at once.
- Step 5
Apply & learn
Approved changes go live, and a weekly loop checks the results and adjusts.
Everything Octopus does for you.
Full account audit
Delivery, tracking, waste, brand, bidding & structure, assets, settings and efficiency. Findings ranked from critical to low.
Every change explained
Each change shows what changes, why, the expected impact, and how to undo it.
Approve in one click
Approve one by one or all at once. Reject with a reason. Roll back with one click.
Scaling within your rules
Octopus finds where the account can grow, within your targets and scaling rules.
Reports you can trust
Cost, conversions and ROAS compared week over week, matched against Google's own numbers.
The Brain
The rulebook behind every decision: hard limits, methods, and what each account's history teaches.
Autopilot, only as far as you allow.
Shadow mode
Octopus shows every change it would make. View only, nothing changes in your account.
Co-pilot mode
Octopus prepares every change with a reason. You approve, and it's applied.
Autopilot
Octopus runs the account on its own, within your rules and limits.
Every change is logged, explained and reversible.
See Octopus in action.
Demo data for illustration only.
Built for e-commerce brands that take Google Ads seriously.
Questions, answered.
See what Octopus can do for your store.
Free overview within 24 hours. No login, no card details.