Unlock up to 25% more efficient Shopping performance with Thyssen CSS
Most brands try to scale Shopping by increasing budgets.
Few realize performance often depends on how efficiently their bids enter the auction.
That’s exactly what CSS influences.
Up to 25% more efficient CPC
Up to 3% additional free Shopping traffic
No campaign or tracking changes required
A Comparison Shopping Service (CSS) is the infrastructure through which your Shopping ads enter Google’s auction in Europe.
Every advertiser already uses one.
Most just use Google’s default CSS without realizing alternatives exist.
Switching CSS does not change:
Your campaigns
Your data
Your tracking
Your feed
Your learning phase
It only changes how efficiently your budget competes.
Think about Google Shopping like this:
Where customers discover products.
Where your feed lives.
What you invest to generate sales.
How efficiently your bids compete.
Most agencies optimize campaigns.
Very few optimize infrastructure.
That’s where hidden performance gains usually exist.
Actual results depend on account structure and competition.
Most brands focus on:
But performance is often lost in:
Performance is rarely just about spending more.
Most of the time it’s about fixing structural inefficiencies.
CSS is one of them.
Up to 25% CPC efficiency improvement
CSS does not change how much you bid. It changes how efficiently your bid competes.
CSS does not change how much you bid.
It changes how efficiently your bid competes.
With Google CSS:
Part of the bid efficiency stays with Google.
With Thyssen CSS:
Your full bid participates in the auction.
Same bid.
Stronger position.
Google Shopping includes additional CSS traffic.
Most CSS providers monetize this traffic.
We send it directly to our clients.
More clicks.
No additional cost.
Most CSS providers only provide infrastructure.
We focus on performance.
We help identify:
Because CSS alone does not scale accounts. Execution does.
Instead of generic claims, we built a simple CSS impact calculator.
Enter:
Monthly Shopping spend
Average CPC
CTR
And see estimated:
Efficiency impact
Additional traffic
Potential value
Simple inputs.
Clear numbers.
Realistic assumptions.
We focus on the details most agencies ignore:
Many times we complicate simple things.
Our approach is usually the opposite:
Switching CSS is a backend change.
Your campaigns continue exactly the same:
Your campaigns stay the same.
Your setup gets more efficient.
1
Review
We review your Merchant Center setup.
2
Switch
We handle the CSS migration.
3
Continue
Campaigns continue normally. Most migrations are fast and seamless.
Thyssen CSS is built for performance-focused brands
We do not onboard everyone. If we don’t see increased performance potential, we will tell you.
Thyssen CSS:
€79 / month
Per Merchant Center
No setup fee
All EU countries included
Migration included
Ongoing support
Because most CSS providers are infrastructure companies.
We are performance operators.
We built Thyssen CSS to support real campaign performance — not just provide access.
Unlock more efficient Google Shopping performance
Switch CSS.
Improve efficiency.
Keep everything else unchanged.
